Surface Logix Case Study

SURFACE LOGIX CASE STUDYCOMPANY PROFounded in 1999 by Carmichael Roberts and Dr . George Whitesides , a Harvard University pill roller of re drope , Surface Logix , Inc . creates and develops new drugs by improving the part of existing drugs and compounds in their later stage of phylogenesis . It applies its expertness in biophysical chemistry to produce new small mite drugs that have significantly improved properties , as compared to those of other brands in the marketAs a start-up smart set in the field of nano engineering science , Surface Logix Inc . has put to germinateher a portfolio of gifted property and has gotten started with the R D make believe necessary for the conceptualization and development of the partnership s certain productsIn May 2000 , CEO Roberts recruited for Surface Logix , Inc . an undergo tr ouble aggroup to run the high society and world syllabus scientists to work on concocting drugs for the conjunction . Through this strategy , the smart set s foremost bewilder is to provide better solutions for the prevailing diseases and affront that threaten the boilers suit health of mankindDr . Whitesides , on the other go along , has hitherto been both working in the laboratory as a scientist and seance in the board as management (See Table IAt map , the company s products include SLx-2101 , a phosphodiesterase 5 inhibitor for the handling of cardiovascular diseases DLx-4090 , a microsomal triglyceride transfer protein inhibitor for the word of dyslipidemia and familial hypercholesterolemia SLx-2119 , a rho kinase inhibitor for the treatment of oncology diseases and SLx-3XXX , a rho kinase inhibitor for the treatment of inflammations ( HYPERLINK http / web .surfacelogix .com www .surfacelogix .com (See Table IIIndeed , Surface Logix , Inc s growth serves to re pay the mint behind it for the dedication a! nd hard work they committed to the company s mission to produce better medicine by utilizing the advantages that technology providesCHOOSING BETWEEN TWO PROPOSALSCEO Roberts was deeply into all the preparative work for setting up the operations of the company from the daylight of its incorporation .

He was the one to attend to the management of the company , age Dr . Whitesides was to focus on the scientific and technical matters at hand . With acute foresight , the company management intentional an intellectual property strategy that would enable them to explore and run across cover applications of licensed , Harvard-owned technol ogies without fear of losing to imitators and copycat competitors the businesses that will be spawnedWith much(prenominal)(prenominal) notable scientists and management people behind it , Surface Logix , Inc . had 20 licenses granted to them by Harvard for applications that should result to the production of commercial products . In return Harvard received fees and royalties traceable to the 20 licenses and all their applicationsFor such a gigantic undertaking , Surface Logix , Inc . raised 13 million by borrowing from venture capitalists who were confident that the inventors in the company can deliver technological breakthroughs . As prosper in the submitted business plan , the three product applications that the company would cover were life sciences , electronics and photonicsAll these welcomed developments brought in the first major...If you want to larn a full essay, order it on our website: BestEssayCheap.com

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