Business Environment Analysis Of a Coca-Cola Compa

Business environment analysis of a Coca-Cola Company in Chinese market * Introduction Coca-Cola was born in 1886 and headquartered in Atlanta, U.S.; it is the leader and start in world round the bend salute sales, with nearly cd beverage brands, selling more than two hundred countries and beas. Coca-Cola opened its root branch in China in 1927 and hand overed to China in 1979. Coca-Cola regards Coca-Cola, Sprite, and Queer and so on as leading products blanket carbonated drinks, juice drinks, soft drinks, tea drinks and other major fields. Coca-Cola was selected as Chinas most hot beverage for eight square years. * The Internal Environment * monetary position Since Coca-Cola Company returned to China 20 years ago, with world-renowned commission advantages of large companies and combined with the characteristics of Chinese consumer market, coca-cola has been running play dangerous pecuniary management system. Capital structure and the fisc al indicators (such as return on sales, return on assets, return on average capital per share, profit margins, current ratio, firm ratio) are more reasonable. Coca-cola has established a strict financial management system to ensure the source of profits, and reasonable distribution. It besides has a strong short-run and long-term financing electrical capacitor as well as broad channels.

The company has a professional financial management team, effective cost infer systems and appropriate cost accounting system. It has specific long-term and short detailed financial planning. Sound financial position crea tes affectionate financial environment for! the Coca-Cola Companys development. * Coca-Cola products and product lines Coca-cola now has built 29 bottling companies and 32 plants in China. The establishment of these broad product lines greatly reduces the companys transportation and distribution costs. Coca-Cola and these manufacturers have adopted the franchise system, which has greatly increased the size of...If you want to get a libertine essay, order it on our website: BestEssayCheap.com

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