Marketing to Children

Food Marketing Effects on Americas young Food market is an extremely important feeling of telephone circuit and has an important effect on the products consumers purchase and the opinions they form nearly a particular brand. One assembly that is particularly under fire(predicate) to this form of market is children and adolescents. The effects of nutriment marketing on children fool become a very(prenominal) hotly taked proposition due to the rapidly increasing fleshiness rate among the youth of the Unites States. While some may debate whether provender marketing is to blame, it is an undeniable fact that companies spend a significant derive of money to reach children and adolescents because of their influence on their parents and their purchasing power. The fleshiness rate in children and adolescents has grown at a shock rate over the yesteryear deuce decades. Over the past twenty years, the rates of obesity maintain doubled in children and trip led in teens (Guidelines, p.1) and 31% of children ages six to cardinal are immediately considered overweight. (calcium p.4) Even more(prenominal) shocking is the fact that the youth of this generation now have a shorter life expectancy than their parents (California p.4) because of the obesity epidemics.

With statistics same this, it is clear that research needs to be through to desex the cause and figure out a program to void this trend. While there is no way that food marketing is entirely to blame, it definitely plays a part in the task and should be examined. Many national organizations have discr ete to pay back action and get to the root ! of the obesity epidemic in this country. This topic has become the center of a Federal duty Commission (FTC) cover, in hopes of solving this problem. The report found that in 2006, food and beverage companies spent $1.6 billion to market their products to children and teenagers. (Clifford, Stephanie) patience wide advertising costs grip from $11.26 billion to $14 billion annually. The makers of carbonated drinks spent the...If you loss to get a full essay, order it on our website: BestEssayCheap.com

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